This relationship between rankings and clicks (and traffic) is strongest amongst the top 3 search results. This explains the direct connection between high rankings and increased traffic. The higher up a page ranks in the results for a search query, the higher the chance is that the searcher will click on this result. The point of good rankings in the search results is to gain as much traffic as possible from the organic search channel. Good rankings are a good source of traffic A search analysis Software like the Searchmetrics Suite is a good way of gaining insight into and tracking ranking differences across search engines. Rankings can also vary when using different language or country versions of the same search engine, such as Google. Of course, the same is true of all search engines – Bing, Google, Yahoo and every other search engine uses its own method for calculating rankings and therefore ranks websites differently.
A domain may rank for a certain keyword in the top 3 on Bing, but not even be on the first page of the Google search results for the same keyword. Different search engines – different rankingsĪ website or URL’s ranking for keywords or keyword combinations varies from search engine to search engine. There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page.
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